Inhalation bias: the real reason you can't give up smoking (and what you can do about it)

Inhalation bias: the real reason you can't give up smoking (and what you can do about it)

Do you enjoy smoking? Or still trying to quit?

I smoked a lot in my late-teens. I told everyone I loved it. I believed it. But it wasn't true.

A few years on, it was normal for my friends to ask, "are you smoking at the moment?". It was a running joke. Because I'd quit cold-turkey for a few weeks, then quickly be back chain-smoking in the pub garden. Like a human yo-yo.

But why?

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